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A Vision is Not Enough

A couple of months ago, I visited a mortgage company to re-finance our home.  A real estate friend had recommended the firm for good service.  While talking with the Vice President of this office, he shared his desire to develop a “Vision statement” for his operation as the first step toward growing his business.

I have helped many organizations develop such “visions,” and promised to send material to get him started.  Driving away, I wondered whether he knew what he was getting into.  Or, was he just another executive looking for the simple solution, unaware that creating a vision is not enough. Continue reading

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