A couple of months ago, I visited a mortgage company to re-finance our home. A real estate friend had recommended the firm for good service. While talking with the Vice President of this office, he shared his desire to develop a “Vision statement” for his operation as the first step toward growing his business.
I have helped many organizations develop such “visions,” and promised to send material to get him started. Driving away, I wondered whether he knew what he was getting into. Or, was he just another executive looking for the simple solution, unaware that creating a vision is not enough. Continue reading